We supported MOPOP in building a digital platform that reflects their mission: activating the power of pop culture to connect communities, celebrate creativity, and spark cultural conversations.
MOPOP is a vibrant, community-centered museum dedicated to exploring and celebrating contemporary pop culture, from music to video games to film, fashion, and beyond.
Their existing website no longer matched the energy, diversity, and breadth of their mission. The site needed to communicate inclusivity, creativity, and the sense of discovery inherent in pop culture. Simultaneously, it also needed to offer intuitive navigation, clear paths for visitors, and a flexible system for future exhibitions and content.
We started with moodboards and defining a visual and UX language that felt playful, inclusive, and dynamic. The goal: echo the spirit of MOPOP’s exhibitions and cultural mission.
Then we built a robust Webflow site with custom CMS collections to support a wide variety of content: exhibitions, events, online collections, community programs, visitor info. We prioritized clarity, accessibility, and flexibility so MOPOP’s team can easily update content and reflect the ever-changing nature of pop culture.
The new site gives MOPOP a digital presence that matches the ambition, spirit, and inclusivity of their mission. It invites visitors to explore, discover, and connect, digitally mirroring the experience of visiting the museum itself.
Key outcomes:
