Our collaboration began through a project with Giant Rabbit and grew into a direct partnership. We supported Beyond the Pill by redesigning their brand and digital experience to make their research, tools, and training programs more accessible and easier to navigate.
Beyond the Pill provides evidence based research and clinical training to expand contraceptive access nationwide. Their mission is rooted in equity, education, and supporting providers who serve diverse and underserved communities.
Their visual identity and website no longer reflected the clarity or credibility of their work. They needed a brand that feels modern, trustworthy, and human, along with a user-friendly website design that helps clinicians, educators, and policymakers easily find the resources they rely on.
We began with Research and Discovery to ground the work in the real needs of Beyond the Pill’s audiences. From there, we shaped a visual direction that feels calm, clear, and trustworthy, supporting the sensitivity and importance of reproductive health education.
With that foundation in place, we refreshed the brand through a new logo system, expanded color palette, and updated typography that improves readability and accessibility. These elements came together in a comprehensive website design that reflects the clarity and care at the heart of their mission.
To extend the brand beyond the screen, we created marketing materials that give the organization a cohesive and credible presence across every touchpoint.
The updated brand and redesigned website give Beyond the Pill a modern, cohesive identity that matches the importance of their work. It makes their research and training tools easier to find and understand, helping clinicians and educators better support the communities they serve.
Key outcomes:
Cohesive marketing and conference materials that strengthen visibility and outreach
